Sony

Sony companies traded on the Tokyo Stock Exchange with the number 6758 and the New York Stock Exchange as SNE through ADR.
Sony was founded on May 7, 1946 under the name Tokyo Telecommunications Engineering with about 20 employees. Their first consumer product is a rice cooker in the late 1940s. Along with the development of Sony as a large international company, he bought another company that has a longer history, including Columbia Records (the label of the oldest extant, founded in 1888).

When the Tokyo Tsushin Kogyo was looking for names that have been romanized (not in Japan or written language) to market their company, they strongly considered using their abbreviations. The reason they did not, is there railway company Tokyo Kyuko was known as TKK.


The name "Sony" was chosen as joint sonus Latin word, which is the root of sonic and sound, and the English word sonny ("child") that after the combined means of a small group of young people who have energy and willpower to creation and innovation of ideas that do not is limited. At that time, it is very odd for a Japanese company to use Roman letters to spell his name, let alone the use of phonetic characters used in Japanese writing (instead of using Chinese characters). And in 1958 the company began to formally adopt the name "Sony Corporation" as the name of the company. Easy to use and easily pronounced in all languages ​​of the world. Sony's name echoes the spirit of freedom and openness in innovation.
This step is getting opposition TTK bank which is a sponsor at the time, Mitsui has strong feelings against the name. They wanted a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, because he did not want the company name associated with any particular industry. Finally, the Chairman and President Masaru Ibuka Bandai gave its approval.
In 1988, Sony bought CBS (Columbia) Records Group from CBS. He was later named "Sony Music Entertainment".
In 2000, Sony had sales of U.S. $ 63 billion and 189,700 employees. Sony acquired Aiwa in 2002 companies.
Sony also has a television channel in India and the channels devoted to the Indian community in Europe.

Sony standard
Sony is famous for its history of creation is often impose their own standards for recording and storage technologies, which often differ from other companies made ​​/ of the market trend. The most famous of all is the video cassette format war in the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony was forced to succumb.
Sony keep trying the same tactic with subsequent technologies; eg digital recording format, MiniDisc encouraged to be a substitute for the audio cassette while his rival chose CD-R and MP3.
Sony also uses massively Memory Stick flash memory module for digital cameras and other portable equipment, which few other manufacturers use. Sony is also trying to compete with the Iomega Zip drive and Imation Superdisk with artificial HiFD them but failed big.

Development:
On July 20, 2004, the European Union approved the 50-50 merger between Sony Music Entertainment and BMG. The new company will be called Sony BMG and Universal will co RIAA colleagues, control 60% of the world music market.
On 13 September 2004, a Sony-led consortium completed an agreement to buy the famous film studio Metro-Goldwyn-Mayer for $ 5 billion, including $ 2 million in debt.

Film Production
Sony Pictures Entertainment, including:
Columbia Pictures
TriStar Pictures
Mandalay Entertainment (ownership is not full)
Phoenix Pictures (ownership is not full)
Sony Pictures Classics
Sony Pictures Entertainment
Columbia-Tri Star Home Video
Truimph Films
Metro-Goldwyn-Mayer
United Artist
Screen Gems
Bertelsmann AG, including:
FremantleMedia
Grundy
Talkback Thames
Vin Di Bona Films
Rankin-Bass
Cosgrove Hall
FremantleMedia Australia
music business
Sony/ATV Music Publishing
Sony BMG Music Entertainment
Columbia Records - popular music
Epic Records - popular music
Legacy Recordings - rare footage
Sony Classical - classical music
Sony Nashville - country music
Sony Wonder - entertainment of children and families
Business of Handphone
Sony Ericsson
Game of video dan online
Sony Computer Entertainment - PlayStation
Flagship product

The products below are some of the products marketed by Sony:
Reel-to-reel tape recorders
Video cassette recorder:
Betamax
Betacam
Computer:
VAIO
CLIÉ

Video game device:
PlayStation
PlayStation 2
PlayStation 3
PlayStation Portable
PlayStation Portable GO
PStwo

Computer Printers:
Sony PictureStation DPP-EX50
Media Portabel:
MiniDisc
Memory Stick
HiFD
Robot
Aibo
Qrio
Personal Stereo
Walkman
Discman
Television
BRAVIA LCD TV
FD Trinitron
LCD WEGA
Grand WEGA
Proyektor
Cineza
Kamera:
Cyber-shot
DSLR a (spelling:Alpha)
Video Camera:
Handycam
Ebook
Sony Librie EBR-1000EP